Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), one could argue that the majority of PPC campaigns are won or lost at the close: the landing page.
In a recorded Webinar, learn about the trends driving the demand for personalized content, key challenges, and real-life examples of how B2B companies are putting personalized content to work in demand gen, ABM, sales enablement, and more.
In an exclusive, 21-page chapter from Marketo’s new “Definitive Guide to Marketing Automation,” discover a wealth of industry data, ROI statistics, and tips for selling marketing automation within your organization.
How many leads do you need to generate your revenue goals? Using this free online lead calculator (no registration required), simply plug in a revenue goal OR a target number of deals and your average deal size, and the form will automatically calculate how many raw inquiries (leads) you need to generate in order to meet your goals.
Generate more leads in 30 easy steps! Get a free copy of “The High-Tech Demand Generation Handbook,” a compilation of 30 tips and techniques on demand generation strategy, offers, creative, media, and more.
Discover how to get maximum response from your next Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
In a compelling, 10-page white paper based on real-world campaign experience, learn proven strategies and techniques for how to create, deploy and manage successful ads on the big 3 social networks. Includes tips on ad format, image, bid strategy, and more.
Learn how a leading video technology company made strategic changes to their paid search campaign and generated more than $500K in pipeline opportunities in 6 months.
Learn the 5 key changes that one software company made to their Google AdWords campaign to increase lead volume by 118 percent in just 12 months.
In an effort to gain insight into the marketing technologies, tactics, and content that B2B organizations are currently using to support effective demand generation, TechValidate and Spear Marketing Group recently partnered to conduct a survey among B2B marketing professionals. In addition to examining current and projected importance of various marketing tactics, the companies aimed to […]
In this episode of Spear Radio, join Spear president Howard Sewell and VP Tom Meriam as they discuss recent survey results showing that B2B marketers aren’t leveraging marketing automation technology as much as they should. Hear Howard and Tom discuss what the data means, and how marketers can get more from their marketing automation investment.
In this slideshare, discover 10 proven tips on maximizing your results from tradeshow follow up campaigns.
Too often B2B marketers focus most of their energy and budget on generating new leads. However, the secret to demand generation ROI has as much to do with maximizing the value of existing prospects. Learn how to leverage the power of new marketing technologies in developing a strategy that both feeds the funnel and also converts older leads into new, qualified opportunities.
Where are companies failing to make the most out of marketing automation? Join Spear president Howard Sewell in this 2-minute video interview in which he shares insights on where many marketing automation deployments fall short, and the key principles to getting the most from your marketing automation investment.
We know that developing good content is the #1 challenge for B2B marketers. Now, learn how 10 leading B2B companies found creative ways to showcase trends, best practices, customer stories, survey results, and more.
This comprehensive, 14-page report details the results of an industry survey that asked marketing automation users to rate their current deployments on 33 separate best practices ranging from campaign measurement to email frequency to data hygiene. Includes a list of key findings plus expert commentary and analysis.
Read how one company converted a tired CEO blog into an engaging, dynamic social media platform that generated 60 new sales leads in its first month.
Looking to take your lead nurturing strategy to the next level? New to marketing automation and not sure where to start? In a fact-filled, 14-page report, learn how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started.
In a recorded Webinar, hear how one B2B company converted their blog into a lead generating machine, plus get 10 practical, actionable tips for improving blog ROI.
In this recording of a live teleconference, hear Spear president Howard J. Sewell and a group of expert panelists explore strategies for hosting, presenting, and marketing a successful Webinar.
How do you prevent your Webinar campaign from being lost in the crowd? In this Slideshare, you’ll discover 7 mistakes you’ll want to avoid, along with corresponding remedies.
In this brief, engaging slideshare presentation from the lead nurturing experts at Spear Marketing Group, discover the top 5 arguments for gating offer content when appropriate.
Learn the secrets to success in “How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers,” a fact-filled white paper from the lead generation experts at Spear Marketing Group.
How a leading provider of marketing measurement software showcased its technology on the way to creating a winning content marketing campaign.
How do you reinvent a corporate brand without losing the “relationship equity” you’ve built with existing prospects? Learn how a clever email campaign used humor to drive almost 4,000 visits to a company’s new Website.
Learn how a leading IT services company revamped their nurturing campaigns to increase the rate at which raw inquiries convert to Marketing Qualified Leads (MQLs) by a whopping 75 percent.
True success in content syndication is more than just negotiating the lowest Cost Per Lead. Learn how to select the right media partner, which content works best for content syndication, how to write a better abstract, which filters to use and when, and much more in this compelling white paper.
In a recorded Webinar, hear content marketing experts from Spear and TechValidate discuss proven tools, techniques and strategies on how to choose the best content for every step in the lead lifecycle.
In this recording of a live interview, hear Spear president Howard J. Sewell and James Obermayer of the Sales Lead Management Association (SLMA) discuss how companies can best decide when to invest in marketing automation, and strategies for success once they take the plunge.
Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise.
Discover tips, insights, and ideas for achieving lead generation success. Listen to a free podcast featuring social media expert Steve Farnsworth of Jolt Social Media, and Spear President Howard J. Sewell.
Discovery how a leading communications company used automated lead nurturing to improve lead qualification and improve sales productivity.
The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.
Watch as Spear president Howard Sewell joins thought leaders Steve Farnsworth, Janet Fouts and Adam Helweh of “The Friday Hangout” to discuss and debate offer strategy, the role of branding, and today’s hottest trends in demand generation.
Discover the secrets to winning email campaigns. Learn the mistakes, false assumptions, and risky strategies that doom so many email programs, gleaned from years of experience producing successful campaigns for leading B2B marketers.
Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no.
Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle.
With the emergence of Software as a Service (SaaS) and Open Source platforms, free trials are once again a primary means of acquiring new software customers. Learn 7 proven tips, techniques and strategies for driving engagement, user satisfaction, and conversion.
Without good content, demand generation results can take a big hit. In this slidecast, we explore 10 examples of innovative, effective offer content that helped marketers generate new inquiries, warm up cold leads, and nudge existing prospects closer to purchase.
Find out the secrets to successful surveys in a fast-paced, 30-minute Webinar. You’ll hear Spear’s own Howard Sewell and Dan Reed walk through a real-life survey campaign step by step – one that generated more than 300 leads and 1,000+ shares on social media.
Planning to add ABM to your demand gen mix but unsure how to get started? In this slidecast, learn 7 key steps to developing and executing a successful ABM program—as well as 4 common traits that all effective ABM campaigns share.
In this episode of Spear Radio, join Spear President Howard Sewell and Vice President Tom Meriam as they tackle some of the most common questions asked by demand generation marketers.
For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing, customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that material? Answer: you get creative.
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals. In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make.
When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Yet, upon deploying a new marketing automation platform, effective lead nurturing can often take months to take shape, longer still to provide the kind of business impact the marketers (and their management) had in mind.
How a leading technology company used mobile advertising and automated emails to drive end user referrals for its BYOD solutions and then convert those referrals into qualified leads.
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.
Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.
Discover how to get the most from your Google AdWords™ campaign. Learn the key pitfalls that other B2B companies encounter when setting up their paid search (SEM) program, and how to avoid making the same mistakes. Includes tips on keywords, ad copy, landing pages, bid strategy, match types, campaign settings, and more.
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both.