Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle.
This comprehensive, 14-page report details the results of an industry survey that asked marketing automation users to rate their current deployments on 33 separate best practices ranging from campaign measurement to email frequency to data hygiene. Includes a list of key findings plus expert commentary and analysis.
For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing, customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that material? Answer: you get creative.
In this episode of Spear Radio, join Spear President Howard Sewell and Vice President Tom Meriam as they tackle some of the most common questions asked by demand generation marketers.
Watch as Spear president Howard Sewell joins thought leaders Steve Farnsworth, Janet Fouts and Adam Helweh of “The Friday Hangout” to discuss and debate offer strategy, the role of branding, and today’s hottest trends in demand generation.
Planning to add ABM to your demand gen mix but unsure how to get started? In this slidecast, learn 7 key steps to developing and executing a successful ABM program—as well as 4 common traits that all effective ABM campaigns share.
Inbound marketing may be the marketing flavor of the moment in B2B, but does that mean that good old-fashioned, proactive, outbound marketing is dead?
How do you reinvent a corporate brand without losing the “relationship equity” you’ve built with existing prospects? Learn how a clever email campaign used humor to drive almost 4,000 visits to a company’s new Website.
Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.
In an exclusive, 21-page chapter from Marketo’s new “Definitive Guide to Marketing Automation,” discover a wealth of industry data, ROI statistics, and tips for selling marketing automation within your organization.
How do you prevent your Webinar campaign from being lost in the crowd? In this Slideshare, you’ll discover 7 mistakes you’ll want to avoid, along with corresponding remedies.
When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Yet, upon deploying a new marketing automation platform, effective lead nurturing can often take months to take shape, longer still to provide the kind of business impact the marketers (and their management) had in mind.
Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), one could argue that the majority of PPC campaigns are won or lost at the close: the landing page.
In this recording of a live interview, hear Spear president Howard J. Sewell and James Obermayer of the Sales Lead Management Association (SLMA) discuss how companies can best decide when to invest in marketing automation, and strategies for success once they take the plunge.
Too often B2B marketers focus most of their energy and budget on generating new leads. However, the secret to demand generation ROI has as much to do with maximizing the value of existing prospects. Learn how to leverage the power of new marketing technologies in developing a strategy that both feeds the funnel and also converts older leads into new, qualified opportunities.
With the emergence of Software as a Service (SaaS) and Open Source platforms, free trials are once again a primary means of acquiring new software customers. Learn 7 proven tips, techniques and strategies for driving engagement, user satisfaction, and conversion.
Learn how a leading IT services company revamped their nurturing campaigns to increase the rate at which raw inquiries convert to Marketing Qualified Leads (MQLs) by a whopping 75 percent.
Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.
Where are companies failing to make the most out of marketing automation? Join Spear president Howard Sewell in this 2-minute video interview in which he shares insights on where many marketing automation deployments fall short, and the key principles to getting the most from your marketing automation investment.
Read how one company converted a tired CEO blog into an engaging, dynamic social media platform that generated 60 new sales leads in its first month.
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.
Without good content, demand generation results can take a big hit. In this slidecast, we explore 10 examples of innovative, effective offer content that helped marketers generate new inquiries, warm up cold leads, and nudge existing prospects closer to purchase.
How a leading provider of marketing measurement software showcased its technology on the way to creating a winning content marketing campaign.
Discover how to get the most from your Google AdWords™ campaign. Learn the key pitfalls that other B2B companies encounter when setting up their paid search (SEM) program, and how to avoid making the same mistakes. Includes tips on keywords, ad copy, landing pages, bid strategy, match types, campaign settings, and more.
True success in content syndication is more than just negotiating the lowest Cost Per Lead. Learn how to select the right media partner, which content works best for content syndication, how to write a better abstract, which filters to use and when, and much more in this compelling white paper.
Looking to take your lead nurturing strategy to the next level? New to marketing automation and not sure where to start? In a fact-filled, 14-page report, learn how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started.
Email has become a critical channel for nurturing B2B prospects and engaging them throughout the buyer’s journey. But with business users receiving an average of 140 messages per day, how do you make your message stand out?
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both.
As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop?
Discover tips, insights, and ideas for achieving lead generation success. Listen to a free podcast featuring social media expert Steve Farnsworth of Jolt Social Media, and Spear President Howard J. Sewell.
In an effort to gain insight into the marketing technologies, tactics, and content that B2B organizations are currently using to support effective demand generation, TechValidate and Spear Marketing Group recently partnered to conduct a survey among B2B marketing professionals. In addition to examining current and projected importance of various marketing tactics, the companies aimed to […]
Generate more leads in 30 easy steps! Get a free copy of “The High-Tech Demand Generation Handbook,” a compilation of 30 tips and techniques on demand generation strategy, offers, creative, media, and more.
Find out the secrets to successful surveys in a fast-paced, 30-minute Webinar. You’ll hear Spear’s own Howard Sewell and Dan Reed walk through a real-life survey campaign step by step – one that generated more than 300 leads and 1,000+ shares on social media.
In this slideshare, discover 10 proven tips on maximizing your results from tradeshow follow up campaigns.
Learn the 5 key changes that one software company made to their Google AdWords campaign to increase lead volume by 118 percent in just 12 months.
Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise.
In a recorded Webinar, hear content marketing experts from Spear and TechValidate discuss proven tools, techniques and strategies on how to choose the best content for every step in the lead lifecycle.
Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no.
A recent survey sponsored by TechValidate and Spear Marketing Group asked B2B marketers nationwide to name the technologies, tactics, and content they felt were most critical to their demand generation efforts. This infographic displays some of the top findings from the survey.
In this brief, engaging slideshare presentation from the lead nurturing experts at Spear Marketing Group, discover the top 5 arguments for gating offer content when appropriate.
How a leading technology company used mobile advertising and automated emails to drive end user referrals for its BYOD solutions and then convert those referrals into qualified leads.
Discover how to get maximum response from your next Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
How many leads do you need to generate your revenue goals? Using this free online lead calculator (no registration required), simply plug in a revenue goal OR a target number of deals and your average deal size, and the form will automatically calculate how many raw inquiries (leads) you need to generate in order to meet your goals.
In a compelling, 10-page white paper based on real-world campaign experience, learn proven strategies and techniques for how to create, deploy and manage successful ads on the big 3 social networks. Includes tips on ad format, image, bid strategy, and more.
Looking to get better results from your demand generation programs? Get hundreds of ideas, tips, techniques, and proven strategies on paid search, content marketing, lead nurturing, creative, offers and more in this massive, 68-page eBook. An ideal resource for the demand gen rookie or seasoned veteran.
Learn the secrets to success in “How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers,” a fact-filled white paper from the lead generation experts at Spear Marketing Group.
The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.
Discover the secrets to winning email campaigns. Learn the mistakes, false assumptions, and risky strategies that doom so many email programs, gleaned from years of experience producing successful campaigns for leading B2B marketers.
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals. In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make.
In this episode of Spear Radio, join Spear president Howard Sewell and VP Tom Meriam as they discuss recent survey results showing that B2B marketers aren’t leveraging marketing automation technology as much as they should. Hear Howard and Tom discuss what the data means, and how marketers can get more from their marketing automation investment.