For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing, customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that material? Answer: you get creative.
A recent survey sponsored by TechValidate and Spear Marketing Group asked B2B marketers nationwide to name the technologies, tactics, and content they felt were most critical to their demand generation efforts. This infographic displays some of the top findings from the survey.
Inbound marketing may be the marketing flavor of the moment in B2B, but does that mean that good old-fashioned, proactive, outbound marketing is dead?
In an effort to gain insight into the marketing technologies, tactics, and content that B2B organizations are currently using to support effective demand generation, TechValidate and Spear Marketing Group recently partnered to conduct a survey among B2B marketing professionals. In addition to examining current and projected importance of various marketing tactics, the companies aimed to […]
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.
Find out the secrets to successful surveys in a fast-paced, 30-minute Webinar. You’ll hear Spear’s own Howard Sewell and Dan Reed walk through a real-life survey campaign step by step – one that generated more than 300 leads and 1,000+ shares on social media.
Learn the secrets to success in “How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers,” a fact-filled white paper from the lead generation experts at Spear Marketing Group.
Learn how a leading video technology company made strategic changes to their paid search campaign and generated more than $500K in pipeline opportunities in 6 months.
Learn the 5 key changes that one software company made to their Google AdWords campaign to increase lead volume by 118 percent in just 12 months.
In a recorded Webinar, hear content marketing experts from Spear and TechValidate discuss proven tools, techniques and strategies on how to choose the best content for every step in the lead lifecycle.
Without good content, demand generation results can take a big hit. In this slidecast, we explore 10 examples of innovative, effective offer content that helped marketers generate new inquiries, warm up cold leads, and nudge existing prospects closer to purchase.
We know that developing good content is the #1 challenge for B2B marketers. Now, learn how 10 leading B2B companies found creative ways to showcase trends, best practices, customer stories, survey results, and more.
Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.
Looking to take your lead nurturing strategy to the next level? New to marketing automation and not sure where to start? In a fact-filled, 14-page report, learn how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started.
Discovery how a leading communications company used automated lead nurturing to improve lead qualification and improve sales productivity.
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both.
How do you reinvent a corporate brand without losing the “relationship equity” you’ve built with existing prospects? Learn how a clever email campaign used humor to drive almost 4,000 visits to a company’s new Website.
Watch as Spear president Howard Sewell joins thought leaders Steve Farnsworth, Janet Fouts and Adam Helweh of “The Friday Hangout” to discuss and debate offer strategy, the role of branding, and today’s hottest trends in demand generation.
Read how one company converted a tired CEO blog into an engaging, dynamic social media platform that generated 60 new sales leads in its first month.
Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle.
Learn how a leading IT services company revamped their nurturing campaigns to increase the rate at which raw inquiries convert to Marketing Qualified Leads (MQLs) by a whopping 75 percent.
Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), one could argue that the majority of PPC campaigns are won or lost at the close: the landing page.
In this recording of a live teleconference, hear Spear president Howard J. Sewell and a group of expert panelists explore strategies for hosting, presenting, and marketing a successful Webinar.
Generate more leads in 30 easy steps! Get a free copy of “The High-Tech Demand Generation Handbook,” a compilation of 30 tips and techniques on demand generation strategy, offers, creative, media, and more.
Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no.
How a leading provider of marketing measurement software showcased its technology on the way to creating a winning content marketing campaign.
Email has become a critical channel for nurturing B2B prospects and engaging them throughout the buyer’s journey. But with business users receiving an average of 140 messages per day, how do you make your message stand out?
In a recorded Webinar, hear how one B2B company converted their blog into a lead generating machine, plus get 10 practical, actionable tips for improving blog ROI.
In this episode of Spear Radio, join Spear President Howard Sewell and Vice President Tom Meriam as they tackle some of the most common questions asked by demand generation marketers.
In an exclusive, 21-page chapter from Marketo’s new “Definitive Guide to Marketing Automation,” discover a wealth of industry data, ROI statistics, and tips for selling marketing automation within your organization.
In this recording of a live interview, hear Spear president Howard J. Sewell and James Obermayer of the Sales Lead Management Association (SLMA) discuss how companies can best decide when to invest in marketing automation, and strategies for success once they take the plunge.
In a compelling, 10-page white paper based on real-world campaign experience, learn proven strategies and techniques for how to create, deploy and manage successful ads on the big 3 social networks. Includes tips on ad format, image, bid strategy, and more.
Where are companies failing to make the most out of marketing automation? Join Spear president Howard Sewell in this 2-minute video interview in which he shares insights on where many marketing automation deployments fall short, and the key principles to getting the most from your marketing automation investment.
Discover tips, insights, and ideas for achieving lead generation success. Listen to a free podcast featuring social media expert Steve Farnsworth of Jolt Social Media, and Spear President Howard J. Sewell.
When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Yet, upon deploying a new marketing automation platform, effective lead nurturing can often take months to take shape, longer still to provide the kind of business impact the marketers (and their management) had in mind.
In this brief, engaging slideshare presentation from the lead nurturing experts at Spear Marketing Group, discover the top 5 arguments for gating offer content when appropriate.
Discover how to get the most from your Google AdWords™ campaign. Learn the key pitfalls that other B2B companies encounter when setting up their paid search (SEM) program, and how to avoid making the same mistakes. Includes tips on keywords, ad copy, landing pages, bid strategy, match types, campaign settings, and more.
Discover the secrets to winning email campaigns. Learn the mistakes, false assumptions, and risky strategies that doom so many email programs, gleaned from years of experience producing successful campaigns for leading B2B marketers.
In this recording of a live interview, hear Spear president Howard Sewell and James Obermayer of the Sales Lead Management Association (SLMA) discuss the most common lead nurturing mistakes that B2B marketers make and how to address them.
The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.
As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop?
Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise.
Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.
With the emergence of Software as a Service (SaaS) and Open Source platforms, free trials are once again a primary means of acquiring new software customers. Learn 7 proven tips, techniques and strategies for driving engagement, user satisfaction, and conversion.
In this episode of Spear Radio, join Spear president Howard Sewell and VP Tom Meriam as they discuss recent survey results showing that B2B marketers aren’t leveraging marketing automation technology as much as they should. Hear Howard and Tom discuss what the data means, and how marketers can get more from their marketing automation investment.
Looking to get better results from your demand generation programs? Get hundreds of ideas, tips, techniques, and proven strategies on paid search, content marketing, lead nurturing, creative, offers and more in this massive, 68-page eBook. An ideal resource for the demand gen rookie or seasoned veteran.
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals. In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make.
In a recorded Webinar, learn about the trends driving the demand for personalized content, key challenges, and real-life examples of how B2B companies are putting personalized content to work in demand gen, ABM, sales enablement, and more.
How do you prevent your Webinar campaign from being lost in the crowd? In this Slideshare, you’ll discover 7 mistakes you’ll want to avoid, along with corresponding remedies.
In this slideshare, discover 10 proven tips on maximizing your results from tradeshow follow up campaigns.