Resources

Top 10 Types of Demand Generation Content

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle.

Survey Report: The State of Marketing Automation Maturity

This comprehensive, 14-page report details the results of an industry survey that asked marketing automation users to rate their current deployments on 33 separate best practices ranging from campaign measurement to email frequency to data hygiene. Includes a list of key findings plus expert commentary and analysis.

5 Campaign Ideas for When You Have No Content

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing, customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that material? Answer: you get creative.

Lead Generation & Choosing the Right Offer

Watch as Spear president Howard Sewell joins thought leaders Steve Farnsworth, Janet Fouts and Adam Helweh of “The Friday Hangout” to discuss and debate offer strategy, the role of branding, and today’s hottest trends in demand generation.

Is Outbound Marketing Dead?

Inbound marketing may be the marketing flavor of the moment in B2B, but does that mean that good old-fashioned, proactive, outbound marketing is dead?

10 Commandments of Email Copywriting

Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.

Defining the Business Case for Marketing Automation

In an exclusive, 21-page chapter from Marketo’s new “Definitive Guide to Marketing Automation,” discover a wealth of industry data, ROI statistics, and tips for selling marketing automation within your organization.

7 Common Webinar Invitation Mistakes

How do you prevent your Webinar campaign from being lost in the crowd? In this Slideshare, you’ll discover 7 mistakes you’ll want to avoid, along with corresponding remedies.

10 Tips for Driving Lead Nurturing Success

When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Yet, upon deploying a new marketing automation platform, effective lead nurturing can often take months to take shape, longer still to provide the kind of business impact the marketers (and their management) had in mind.

5 Tips For A Successful PPC Landing Page

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), one could argue that the majority of PPC campaigns are won or lost at the close: the landing page.

Is Marketing Automation Right for Every Company?

In this recording of a live interview, hear Spear president Howard J. Sewell and James Obermayer of the Sales Lead Management Association (SLMA) discuss how companies can best decide when to invest in marketing automation, and strategies for success once they take the plunge.

17 Tips for Generating Leads from Social PPC Advertising

Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.

Strategizing Your Marketing Automation

Where are companies failing to make the most out of marketing automation? Join Spear president Howard Sewell in this 2-minute video interview in which he shares insights on where many marketing automation deployments fall short, and the key principles to getting the most from your marketing automation investment.

Top 10 B2B Paid Search Mistakes

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

10 Great Examples of Demand Generation Content

Without good content, demand generation results can take a big hit. In this slidecast, we explore 10 examples of innovative, effective offer content that helped marketers generate new inquiries, warm up cold leads, and nudge existing prospects closer to purchase.

Top 10 B2B Paid Search Mistakes

Discover how to get the most from your Google AdWords™ campaign. Learn the key pitfalls that other B2B companies encounter when setting up their paid search (SEM) program, and how to avoid making the same mistakes. Includes tips on keywords, ad copy, landing pages, bid strategy, match types, campaign settings, and more.

8 Tips for Content Syndication Success

True success in content syndication is more than just negotiating the lowest Cost Per Lead. Learn how to select the right media partner, which content works best for content syndication, how to write a better abstract, which filters to use and when, and much more in this compelling white paper.

Top 10 Tips for Lead Nurturing Success

Looking to take your lead nurturing strategy to the next level? New to marketing automation and not sure where to start? In a fact-filled, 14-page report, learn how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started.

Unleashing Your Email Potential

Email has become a critical channel for nurturing B2B prospects and engaging them throughout the buyer’s journey. But with business users receiving an average of 140 messages per day, how do you make your message stand out?

29 Tips to Improve B2B Email Campaign Performance

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both.

Mobile-Friendly vs. Responsive Email Design

As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop?

Survey Report: A Look at the Content and Technology Driving Today’s Demand Generation

In an effort to gain insight into the marketing technologies, tactics, and content that B2B organizations are currently using to support effective demand generation, TechValidate and Spear Marketing Group recently partnered to conduct a survey among B2B marketing professionals. In addition to examining current and projected importance of various marketing tactics, the companies aimed to […]

The High-Tech Demand Generation Handbook

Generate more leads in 30 easy steps! Get a free copy of “The High-Tech Demand Generation Handbook,” a compilation of 30 tips and techniques on demand generation strategy, offers, creative, media, and more.

Using Surveys to Drive Leads & Content

Find out the secrets to successful surveys in a fast-paced, 30-minute Webinar. You’ll hear Spear’s own Howard Sewell and Dan Reed walk through a real-life survey campaign step by step – one that generated more than 300 leads and 1,000+ shares on social media.

Top 10 Reasons to Hire a Full-Service Demand Generation Agency

Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise.

8 Ways To Get B2B Demand Gen Back On Track

A recent survey sponsored by TechValidate and Spear Marketing Group asked B2B marketers nationwide to name the technologies, tactics, and content they felt were most critical to their demand generation efforts. This infographic displays some of the top findings from the survey.

5 Reasons to Gate Lead Nurturing Content

In this brief, engaging slideshare presentation from the lead nurturing experts at Spear Marketing Group, discover the top 5 arguments for gating offer content when appropriate.

Top 10 Tips for Webinar Invitation Success

Discover how to get maximum response from your next Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.

How many leads do I need to generate to hit my revenue target?

How many leads do you need to generate your revenue goals? Using this free online lead calculator (no registration required), simply plug in a revenue goal OR a target number of deals and your average deal size, and the form will automatically calculate how many raw inquiries (leads) you need to generate in order to meet your goals.

The Big Book of B2B Demand Generation Success

Looking to get better results from your demand generation programs? Get hundreds of ideas, tips, techniques, and proven strategies on paid search, content marketing, lead nurturing, creative, offers and more in this massive, 68-page eBook. An ideal resource for the demand gen rookie or seasoned veteran.

10 Ways to Generate More Leads from Your Business Blog

The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.

Top 10 B2B Email Marketing Mistakes

Discover the secrets to winning email campaigns. Learn the mistakes, false assumptions, and risky strategies that doom so many email programs, gleaned from years of experience producing successful campaigns for leading B2B marketers.

Top 10 B2B Lead Scoring Mistakes

A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals. In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make.

Spear Radio: The State of Marketing Automation Maturity

In this episode of Spear Radio, join Spear president Howard Sewell and VP Tom Meriam as they discuss recent survey results showing that B2B marketers aren’t leveraging marketing automation technology as much as they should. Hear Howard and Tom discuss what the data means, and how marketers can get more from their marketing automation investment.