Spear offers comprehensive, turnkey SEM (paid search) services that combine our unique blend of search experience with cutting-edge demand generation expertise and creative savvy to make sure you get maximum return from your search budget each and every month.

We believe successful search advertising is more than just mechanics.  Sure, it starts with the right keywords, an efficient bid strategy, and constant maintenance, but what if no-one fills out the form on your landing page?  Or the leads are consistently rejected by sales?  Our search specialists and account team go beyond the usual, tired methods to look at offer strategy, ad copy, and (crucially) landing page optimization in order to increase conversion rates, improve lead quality, cut cost per lead, and maximize campaign ROI.

We start with a detailed review, analysis, and optimization of your current program, including campaign structure and settings, keyword list, ad copy, bid strategy, landing page design, and more.  Once launched, we consistently monitor key campaign metrics, provide weekly snapshot and monthly summary reports, and ensure the campaign is being optimized on every level.

Why trust your paid search program to Spear?

• Other vendors focus on driving clicks; we’ll optimize your program to deliver quality sales leads at the lowest possible cost.
• We’ll give you a clear-cut advantage over competitors’ ads by leveraging our proven techniques for ad copy, keyword selection, bid strategy, and landing page design.
• Search is an important part of our business, but it’s not the only thing we do.  If we think your marketing budget is better invested elsewhere, we’ll say so.  Plus, unlike some search consultants, our management fees are based on a fixed rate, not a percentage of your media spend, so we have no incentive for you to spend any more on search than you need to. 

We help high-technology and other B2B clients:

• cut wasteful search spending
• increase lead volume, and
• slash cost per lead

Search Engine Marketing should be the workhorse of your demand generation program.  If you’re not getting the return you need from search advertising, ask us how we can help.

Free campaign analysis.

If your organization spends more than $3,000 per month on paid search, contact us to discuss a free 7-point audit of your existing campaign.  We’ll provide a top-to-bottom evaluation of key success factors, including:

• campaign structure and settings
• keyword list
• bid strategy
• ad copy
• offer strategy
• landing page design

all presented in a concise, executive-style report you can share with key stakeholders.  In just a few days, you’ll know what you’re doing well, where there’s opportunity for improvement, and how Spear can help.  To learn how to qualify, email a request to .(JavaScript must be enabled to view this email address).