What services does Spear Marketing provide?
As a full-service agency, Spear Marketing develops, deploys, and manages demand generation, lead management, and other marketing programs end-to-end, from strategy and creative to media, production, reporting, and lead management. A partial list of our services is below. Not all clients require every service we
provide, so if you’re not sure if we’re the right option for you, call us. If we think another vendor is a better fit, we’re not shy about saying so.
- Program & campaign strategy
- Comprehensive program management
- Media planning, research, acquisition & placement
- Copywriting & design
- Printing & lettershop
- E-Mail broadcast
- Mobile marketing
- Webinar & event promotion
- Automated lead scoring, qualification & nurturing
How do you engage with clients?
Client engagements vary from individual, project-based assignments to broader, more long-term contracts involving multiple programs over time. Most typically, clients come to Spear with some kind of quantitative sales or marketing objective, for example: “I need to generate 500 sales leads in the next 60 days” or “I need to improve my lead qualification rate by 30 percent.” We develop a custom marketing plan based on that objective and once approved, design and execute the individual programs.
My ad agency says they “do direct.” Why do I need another agency?
Lots of ad agencies and creative shops claim direct marketing or demand generation as part of their repertoire. At Spear, it’s our core expertise. Successful demand generation is a lot more than a clever headline or a pretty picture. Does your agency have the expertise and experience to determine the optimal
combination of audience, offer, and creative? Probably not. That’s why, compared to most “general” agencies, we can generate better results, and usually at a lower cost.
I work with a design agency that can create e-mail campaigns and banner ads for me. Why should I use Spear instead?
While design firms may know design, they’re not likely to be demand generation experts. Design is just one part, and a small part, of what makes a campaign successful. While creative-oriented agencies and freelance designers focus on how a campaign looks, we focus on how it works.
It’s great that Spear’s main office is in Silicon Valley - but I’m not. Can you work with me anyway?
You bet we can. In addition to our satellite office in the Seattle area, many of our clients are located throughout North America (and even on other continents). Most of our day-to-day client communication is via the Web, even with local clients, so location is rarely an issue.
I’m not sure we’re big enough to merit a full-service agency. Is there a typical Spear client?
A typical Spear Marketing client tends to be a company or department that doesn’t have the bandwidth or the expertise to execute effective demand generation or other marketing initiatives in-house, but doesn’t want to hassle with the expense and commitments required of a big agency. We provide the same services
as much larger firms, but often at a fraction of the cost.
We’re not a high-tech company, per se. Can you still help us?
We do have a particular expertise in marketing technical products and online services, but we can just as easily bring that same experience to bear to any market where targeted, cost-effective marketing is a priority. In addition to high-tech, our clients currently include companies in retail, financial services, local government, and real estate.
Will I have to spend hours explaining my product to your creative people?
No agency will know your product better than you do. But because technology is our primary focus, and because the chances are good we’ve already worked with another company in a similar market or product space, you’ll find we catch on very quickly. One of the most frequent compliments about our creative staff is that they “get it.”
I manage my own demand generation projects, but occasionally I need outside assistance with copy / creative. Can Spear help me?
Though we often assist clients with creative execution, we prefer to take on projects that give us input into all the critical elements in a campaign - strategy, media, creative and production.
Frankly, we like to stand behind the results of our campaigns, and without input into every facet of the program, we don’t feel you’ll be benefiting from the full scope of our expertise. If you’re not sure whether you need a full-service agency, call us for a free price quote (at no obligation, naturally). If you calculate the true cost of your time, you may find outsourcing an entire campaign to be more cost-effective than you thought.
I’m thinking about looking into a marketing automation solution. Can you help?
Lead management and marketing automation is the fastest-growing part of our agency. We assist clients with lead management initiatives with services that include vendor evaluation, turnkey implementations, lead management strategy, workflow development, and creative execution. We can help make sure you get the most out of your marketing automation investment.
If I need banner ads, shouldn’t I find an agency that specializes only in online marketing?
There are many good “online only” agencies out there. But like design firms, interactive agencies often tend to focus on media and creative (copy and design) to the exclusion of offer and the other components vital to the success of your campaign.
Besides, why limit yourself? Sometimes a banner ad is the right strategy, but there may be times when direct mail or email or social media will better enable you to reach your target audience. Since we’re experts in both online and offline marketing, we’ve got you covered - and with us, you’re more likely to get the results you need.
I’m in a hurry. Can you meet my unreasonable but unavoidable deadline?
We’ll recommend strategies that fit whatever constraints you present - time, money, whatever. But we won’t take on a program unless we’re convinced we can deliver. And guess what usually happens when clients go elsewhere because they’re promised faster service? (Hint: we’re working with many of them right now).
Okay, let’s say you really are that good. Are you expensive?
We’re competitively-priced. We’re more expensive than freelance talent, and a lot less costly than many larger agencies. Whatever your options, few companies can generate results at a lower cost per lead. Our focus is getting you the highest possible return on your marketing dollar - and we don’t hesitate to recommend cost-saving strategies for our clients.
What’s a good next step?
If you have a specific objective in mind (generate leads, increase Web traffic, etc.), call or e-mail us and we’ll price out a rough plan to help you reach those objectives in the most cost-effective manner possible. Or, if you already have a specific campaign in the works, contact us for a free price quote. We can usually have a proposal to you in less than 48 hours.
I still have questions!
If you want to find out more about us, ask other questions, or schedule a free phone consultation, call our main office at 925-891-9050 or email us at .(JavaScript must be enabled to view this email address).
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