Tag Archives: SEO

demand gen landing pages

Should I Design My Demand Gen Landing Pages for SEO?

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the… Read More

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. Additionally, if that domination can’t quickly or easily be achieved through organic means (via Search Engine Optimization), then at minimum… Read More

Top 10 Posts on B2B Lead Gen for 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “The Point” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to… Read More

Free Search Marketing Guide from DMNews

DM News just published their “2008 Essential Guide to Search Engine Marketing,” a 47-page compendium of tips, strategies, and ideas for improving search marketing performance. As I write this, the guide is available free online as a PDF download. Topics include: the interaction between organic and paid search, testing strategies… Read More