Blog
Infographic – 16 Components of a Best-in-Class Lead Nurture Program
Not every marketing lead is a good lead. As long as some leads fall short – don’t meet ICP criteria, aren’t...
The Consumption Gap & What It Means for Your Content Strategy
When prospects download or otherwise request gated content (like a white paper, for example), do they generally read...
A Lifecycle Approach to Customer Marketing
B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a...
A Data Privacy Checklist for Email Marketers
Data privacy laws like GDPR and CCPA may have faded from the headlines, but their enforcement is very much a...
9 Tips for Improving the Lead to Opportunity Process
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2)...
10 Tips for Selecting Your ABM Target Account List
Whenever we talk to prospective clients about helping them launch an ABM program, there’s one comment that always...
Why Nurture Programs Aren’t Just About Converting Leads
Even in an era of ABM, intent data, and AI-driven marketing, lead nurturing still has an essential role to play in...
12 Tips for Keeping Your Marketing Automation System Clean
Marketing operations managers tend to come and go (average tenure mirrors other B2B marketing roles at 2-4 years,...
New Report: Key Trends in B2B Content Consumption
The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand...
How to Make a Webinar Email Stand Out
If you haven’t noticed, Webinar emails have become extremely formulaic:* A couple of lines of copy stating the...
Exegraphics – What They Are & How They’re Changing B2B Marketing
There’s an old truism in marketing that says the three most important success factors are (in order of priority):...
MDF Funds & How to Use Them
In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners...